OUR APPROACH
Relevant Content
We use relevant social, digital, and cultural elements in our courses to bridge the gap between students' worlds and their classrooms, showing them how these skills can be applied to their everyday life. The real-life examples help students to see the value in the information being taught to them while the connections to social media help them to understand how the platforms will impact their careers.
PROJECT BASED LEARNING
Our project-based learning approach gives students the opportunity to apply the skills they're developing to real-life scenarios. By the end of the course, students collaborate with each other to produce marketing campaigns around ideas that help to better themselves, their schools, or the greater community.
A DIGITAL CURRICULUM
We design creative presentations, lesson plans, videos and a course workbook that promotes literacy through critical reading, reading for vocabulary acquisition, including writing prompts, questions, and frameworks that help students to frame their arguments and thoughts.
FAQ
What age group does your course serve?
Middle School and High School students
What is the duration of your program?
Our curriculum can be used at the pace of your desire. Whether you’d like a semester long course, or a shorter more focused approach we work with your team to determine the best implementation strategy for your organization.
Check Out Our Case Study Below!
See what students at this Brooklyn High School used our program to create for their school community.
This course will develop their __
Critical Thinking Skills
We show students how to be creative and strategic when solving problems for social change and using social media platforms to communicate with large audiences responsibly. They're taught how to organize the data from a given situation to discover insights into their findings.
Communication Skills
Good marketing requires clear messaging. In the process of
creating communications plans to share the right messages with the right audiences, students will learn how to communicate effectively with people depending on the time and place a message is being delivered.
Self and Social-Awareness
The skill of marketing requires you to have enough empathy to understand why people think, feel and do the things they do. This course will show students how to be more understanding when dealing with people from various backgrounds, which is necessary for building healthy communities.
Creative Skills
They'll learn how to use digital platforms to ideate, create and develop their ideas to be shared with the world. Through integrating various types of technology platforms into course assignments, students are able to learn how to use multimedia platforms to create and bring ideas to life.
Career Readiness
With the emergence of digital media tools and platforms, it’s imporant to understand how they work and how they’re changing industries. Taking this course will help students to know how to create career opportunities in the digital media industry or use digital media platforms to enhance otherwise traditional career paths.
Raeq Rahman
MAST HS Class of '21
"After taking the course in the spring, I was able to join the team of How Can I? which was something so eye-opening for me. The internship opportunity was very helpful in allowing me to learn a new way data can be used and help elevate my creative skills. This experience definitely improved my thought process and motivated me to learn new things"
Gisselle Hernandez
MAST HS Class of '21
"It was truly a privilege to be able to learn about a new subject especially one that is connected to your everyday life. Learning the foundation of the social media world was something I never knew about and being able to understand it created a different perspective for me."